Danielle Bird

Head of Strategy, Partner

Danielle has been helping organizations find their north star and define their purpose for more than 13 years. As group planning director at Godfrey Dadich Partners, she leads the strategy and research practice, specializing in both qualitative and quantitative research, organizational analysis, data synthesis, and strategic positioning. 

She has worked with dozens of top-tier companies including Google, the Obama Foundation, Symantec, Norton, Freescale, Mobile World Congress, Veritas, Adyen, Ansarada, Intersystems, NetApp, Dolby, Synopsys, Nike, and Coppola. 

She is as comfortable discussing machine learning as she is political activism and information security. Her strategy work on wired helped the publication build $10 million in new digital revenue, triple its social reach, quintuple its video views, and set a new record within Condé Nast of one billion page views in a single year. Danielle also led the strategy efforts for National Geographic’s 2018 repositioning, which improved newsstand sales and led to multiple publication and design awards.

She rowed crew at Indiana University, and can often be heard yelling, “get in the boat!”